WEBSITE DESIGN & DEVELOPMENT PROCESSES

STRATEGIC PLANNING & SITE ARCHITECTURE

This phase of the project consists of information-gathering activities to determine the requirements, objectives, as well as outlining the hierarchy and flow of the work to be performed. This phase is vital to the long-term success of the project, since it truly defines the goals and determines the "feel" of the communications package. When we present the Strategic Planning & Site Architecture for review and approval, our customers will have the opportunity to discuss options with us and make suggestions for improvement.

Deliverables:

• Mission Statement - a short description of the overall purpose for developing the project.
• Audience Definition - a description of the target audience and the desired value of the information being passed on to the audience.
• Goals Document - a detailed description of the purpose for the project, and the goals for the project's future. This step provides an idea of the types of functionality and features our services should contain, as well as how the audience should interact with the end product.
• Technical Definition - a baseline for future planning as to the use of interactive marketing media and storage technology.
• Website Flowchart - a visual outline of the site, showing each major and minor section, with the links and relationships between them.

GRAPHICAL DESIGN & BRANDING

Web&Systems Development Group will design all of the elements for the campaign, including website graphics, marketing imagery, or any other branding components. We will also integrate established branding imagery to assure that the "feel" of the project fits your brand. This will involve the creation of composite renderings of each major and minor element with the complete visual presentation of the campaign The client will have the opportunity to meet with Web&Systems Development Group developers and discuss the visuals and make suggestions for improvement. Once modifications are made based on the suggestions, Web&Systems Development Group will receive signed approval to implement the visual elements.

CONTENT & MATERIALS PRODUCTION

Web&Systems Development Group will complete all graphical elements of the project. Implementation of the graphical interface of web sites will be completed by breaking down the composite designs into components and creating HTML documents to layout those components. Print media graphics will be produced and proofed by the staff prior to being sent into print production.

Upon receiving content in electronic format, Web&Systems Development Group will complete all necessary content conversion/enhancement and insert the content for each section into the appropriate web pages and print documents. Web pages will be linked together to implement the Site Architecture. When complete, the site will be installed on an internal Web&Systems Development Group Web server for testing. The client will view a sample of all printed pieces before production moves into testing.

Deliverables:

• Complete all graphical elements (interface, headers, icons, etc.).
• Complete all printed mock-ups for initial review.
• Complete HTML document templates for all sections of the web site with all content inserted.
• Completed alpha-release candidate installed on internal web server for testing.

TESTING

Internal Testing (Alpha Release) Web&Systems Development Group will test the functional elements internally to verify that they meet all specifications and requirements, using both human and automatic testing procedures. Web&Systems Development Group will correct any deficiencies found during testing.

External Testing (Beta Release) Web&Systems Development Group will provide a working version of the web site, application, or data service on a private server for review and testing by the customer's personnel. Web&Systems Development Group will work with the customer to identify and correct any deficiencies found in the system. Once the client has the opportunity to review the project in its final form, we will receive signed approval to go live.

Deliverables:

• Assess all specifications and make correction on any deficiencies found.
• Beta-release web pages installed on private Web server for client testing.
• Signed approval of system for deployment.

DEPLOYMENT

Web&Systems Development Group will install the system on a production server and perform final functionality testing to ensure proper integration with the server. Web&Systems Development Group will closely monitor the system during the first week after deployment and as part of the normal monitoring routine thereafter, to ensure proper performance and stability. For Web sites, Web&Systems Development Group will register the site with the most common search engines and Web indexes to provide maximum possible visibility for potential visitors.

Deliverables:

• Final release candidate available to public
• Search engine and Internet index registration.
• Signed final project approval document.
• E-mail functionality Web page activity report set-up.
• Final billing.

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