INTERNET MARKETING

The Web is the fastest growing sales channel across most industries in the developed economies, adding substantial revenues to many companies and organizations. Savvy company executives are now mandating that this channel contribute even greater amounts to the company’s finical statement.

While online shoppers note a range of reasons for turning to the Web, they invariably cite convenience as a key factor. After all, the Web provides a way to avoid crowded parking lots, drives from mall to mall, and long lines at the cash register.

Yet companies in the developing economies, notably the Philippines, though they maybe aware of on-line shopping, still do not profit from it. Based on several researches we have conducted, the following reasons are the most notable why company executives are still not riding the band-wagon:

1. Lack of information technology expertise within the organization
2. Lack of technology infrastructure within the organization
3. High cost of maintenance of on-line store
4. Cost of hiring professionals with high level of skills to maintain the online store is even higher.
5. Simply do not know anything about the “nitty-gritty” of on-line shopping.

Addressing the above-mentioned reasons of company executives, the Web & Systems Development Group offers the following services:

• Demographic Research
• Search Engine Optimization
• Traffic Tracking and Reporting
• Conversion Research and Tracking
• Campaign Tracking
• ROI Analysis
• Corporate Brand Identity
• Training & Consultancy

The above-outlined services requires the following phases:

REQUIREMENTS EVALUATION

This phase of the project consists of information-gathering activities to determine the requirements, objectives, as well as outlining the hierarchical needs of your organization with respect to marketing on the Internet. This phase is vital to the long-term success of the marketing project, since it truly defines the goals and determines what you want to achieve in the long term.

Deliverable:

• Project Study defining the scope and objectives, your competitors, your market demographics, and several avenues to exploit for the success of your Internet marketing campaign.

PLANNING

The second phase deals with the development of a “strategic plan” for Internet Marketing. When we present the Strategic Plan for review and approval, you will have the opportunity to discuss options with us and make suggestions for improvement.

Deliverable:

• A comprehensive strategic plan detailing the step by step procedure how we shall execute the plans to ensure the success of your marketing.

EXECUTION

The actual marketing campaign as laid out in the strategic plan.

Deliverable:

• Periodic Reports. An updates on the progress of the marketing campaign.
  

EVALUATION & MANAGEMENT

At the end of the marketing cycle (period) presented in the Strategic Marketing Plan, evaluation and measurement will be conducted.

Deliverable:

• A comprehensive report of the detailing the actual cost-benefit analysis of the just recently concluded Internet Marketing campaign of your company.

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